Description du produit

It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.

Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.

Small Giants is a finalist for the Financial Times / Goldman Sachs Business Book of the Year Award

Détails sur le produit

• Rang parmi les ventes Amazon: #49993 dans Livres
• Publié le: 2007-05-02
• Langue d'origine: Anglais
• Dimensions: .74" h x 5.54" l x 8.40" L, .55 livres
• Reliure: Broché
• 256 pages

From Publishers Weekly
What do the Anchor Stream microbrewery and underground rock star Ani DiFranco have in common? The two are among Burlingham's examples of privately held businesses that have become "giants" in their field without becoming huge corporations. (And if you don't think being a rock star is a business, consider that DiFranco's dealings with local vendors in her Buffalo neighborhood have led to the creation of more than 100 new jobs.) For the 14 small companies profiled here, success comes by getting richer, not by getting bigger. Burlingham's central conceit, that these are companies that excel in generating "mojo," may seem abstract at first, but he carefully demystifies the term by focusing on issues like community relations and customer service. The owners he interviews speak from hard-won experience about resisting the pressure to simply keep expanding or sell the company to the highest bidder and staying true to their original visions for excellence. Burlingham, an editor-at-large at Inc., closes his account with a tribute to the magazine's late founder, Bernard A. Goldhirsh, whose celebration of entrepreneurship and loose managerial style clearly provided a lasting influence. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Tom Peters, author of In Search of Excellence
With new management books arriving by the boatload, Bo Burlingham has somehow managed the near impossible—he’s given us a true original. Moreover, in the process he may have ‘discovered’ the most interesting and under-reported corner of the U.S. economy. In short, Small Giants is a Large Masterpiece. Bo’s reporting is stupendous, and his writing and storytelling skills make the book equal parts fun and profound.

Cecil Johnson, The Fort Worth Star- Telegram
The fourteen companies that Bo Burlingham... features in his new book Small Giants demonstrate conclusively that a company can resist the temptation to keep getting bigger and bigger—and wind up better for it.