Description du produit

How effective is the communication you experience every day?
How often have you been bored during a presentation? Failed to win a piece
of business that, deep down, you know you should have won? Had a tedious,
pointless networking conversation?

Countless times, no doubt. Too much information and not enough relevance is
a problem that pervades almost all business communication. You see, the way
many people
communicate is like filling a bucket with jelly, flinging it at their
audience, and hoping some of it sticks. It's ineffective, it's irritating
and, above all, it's very messy.

So what's the answer? More relevance and a lot less jelly. The Jelly Effect
teaches you simple, memorable and costless
ways to win more attention and more business. Imagine how effective you'd
be if you communicated only what was relevant 100 percent of the time. You
would be better at talking to others, presenting, networking and selling.
You would excel in interviews, meetings and pay-rise discussions. The
benefits would be endless.

The Jelly Effect shows you how to raise your game to a different level.
You'll never fling another bucket of jelly
again...

PRAISE FOR THE JELLY EFFECT
'The most effective, original and insightful book on business communication
that I have ever read.' --Dr. Ivan R. Misner, NY Times bestselling author
of Truth or Delusion? and founder of Business Network International

'Andy Bounds has a totally unique and inspiring way of communicating. He
also has this tremendous ability to help others achieve more when they
communicate. Every single person he's worked with at npower has found his
guidance to be immensely valuable, and to have made a real difference. My
advice: read this book - it will help you communicate with, and relate to,
people better than ever before.' --Heidi Walton, npower, People Development
Manager

'They say the definition of genius is the ability to make the complex
simple. If that's the case then Andy Bounds is a genius. This book is
packed with insight and ideas that make the whole art of communication and
connecting with people both easy to understand and apply. Yes, you'll have
the occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why
on earth you've never thought of some of the ideas before...truth is we
need some one like Andy with his incredibly easy style of writing to wake
us up to the obvious. I defy anyone who reads this book and applies the
insights to their own business not to see a increase in both their profit
and their profile.' --Paul McGee, International speaker and best selling
author of S.U.M.O. (Shut Up, Move On)

Détails sur le produit

• Rang parmi les ventes Amazon: #191822 dans Livres
• Publié le: 2010-07-16
• Langue d'origine: Anglais
• Dimensions: .60" h x 5.00" l x 7.60" L, .60 livres
• Reliure: Broché
• 256 pages

Publisher comments
The Jelly Effect gives you simple, proven techniques for
improving your communication and selling ability. Like throwing jelly at a
wall, poor communication just doesn't stick. But there are simple,
memorable, and affordable ways to win more attention and more business. And
anyone can learn them. Every business can benefit from better
communication. The Jelly Effect introduces revolutionary communication and
persuasion techniques from corporate communications superstar Andy Bounds.
You will learn to sell yourself, your ideas and your products or services
to customers, prospects and even colleagues. Exercises, quizzes,
mini-tests, tips and inspiring stories help you master the art of
persuading anyone, individually or in large groups.